At today’s unveiling of the upcoming 3.0 iPhone update, Apple announced that they will begin supporting the ability to [[link]] sell downloadable content for games and other applications through the device.
In App Purchase would allow developers to sell new levels, magazines to sell a subscription or Ebook publishers to sell books, to name a few.
The service would use the same iTunes username and password and would have the same business model as the store, [[link]] with developers receiving 70 percent of the revenue.
The operating system update will also bring expanded multiplayer support with new Peer-to-Peer connectivity. The connectivity will let you bring up a dialog that finds local devices over Bluetooth only. The service will [[link]] also support non-gaming applications.
With many iPhone games supporting free updates and new levels, I sure hope this doesn’t turn everything into a priced download.